I´ve just got started reading John Gerzema and Ed Lebar´s Brand Bubble. In their book they lay-out and explain a twenty-year trend that reveals scarry concerns in Brand markets. Over the years CEO´s, investors and venture capitalists have placed way too much value in intangible assets of Brands. According to them, organizations underestimate and overlook this trend, ignoring the huge gap between brand value in Wall Street and consumer value in real life. Brand value these days are out of proportion with actual earnings. While brand value in Wall Street grows, consumer perception about them tumbles. The answer: The Energized Differentiation.
So far, so good.
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